Driving toward a goal and the goal-gradient hypothesis: the impact of goal proximity on compliance rate, donation size, and fatigue

Jensen, J D.; King, A J.; Carcioppolo, N

Journal of Applied Social Psychology 43(9): 1881-1895

2013


ISSN/ISBN: 0021-9029
DOI: 10.1111/jasp.12152
Document Number: 336991

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