Driving toward a goal and the goal-gradient hypothesis: the impact of goal proximity on compliance rate, donation size, and fatigue
Jensen, J D.; King, A J.; Carcioppolo, N
Journal of Applied Social Psychology 43(9): 1881-1895
2013
ISSN/ISBN: 0021-9029 DOI: 10.1111/jasp.12152Document Number: 336991
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