Information acquisition and behavioral change: a social marketing application
Golden, L.L.; Johnson, K.
Health Marketing Quarterly 8(3-4): 23-60
1991
ISSN/ISBN: 0735-9683 PMID: 10111971 DOI: 10.1300/j026v08n03_02Document Number: 313662
Previous literature provides insight into the importance of beliefs and other intrapersonal variables for health-related information acquisition and behavioral change. The results of an empirical investigation evidence the unique strength of the role of core health beliefs for each of the multi-level measures. Directions for the development of effective marketing strategy are discussed.
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