Creative pricing strategies for medical services
Tellis, G.J.
Journal of Medical Practice Management Mpm 3(2): 120-124
1987
ISSN/ISBN: 8755-0229 PMID: 10285446 Document Number: 298587
This paper discusses the strategic role of the pricing of medical services. Strategic pricing is a creative process that can be a vital means of defining marketing segments, differentiating services, and gaining a competitive advantage. The central issue in strategic pricing is creatively using the principle of cross-subsidies or shared economies over consumer groups, service sets, or competitors. This principle yields a rich set of pricing strategies that can be used in response to various environments.