Diversification offers new opportunities for health care
Coddington, D.C.; Moore, K.D.
Healthcare Financial Management Journal of the Healthcare Financial Management Association 41(5): 64-71
1987
ISSN/ISBN: 0735-0732 PMID: 10301504 Document Number: 292776
In this excerpt from the book, Market-Driven Strategies in Healthcare, healthcare diversification is explored. The various reasons, survival strategies, and expectations for a new venture are outlined. Although many new ventures are struggling and profits are being generated slowly, there are many potentially successful opportunities available to the aggressive healthcare system. With careful screening and selection, diversification efforts by an organization can present promising results.