Developing a successful alternative maternity unit
Jones, C.
Health Care Strategic Management 5(7): 19-21
1987
ISSN/ISBN: 0742-1478 PMID: 10283365 Document Number: 288830
The users of maternity services are becoming increasingly interested in alternative delivery options, as a result hospitals are developing customer oriented, competitive maternity services. In this article, the author describes one hospital's efforts at developing a customer oriented family birthing center: the rationale, the benefits, the marketing and the satisfying results.