Hospitals and physicians battle together for market share
Fey, R.A.
Health Care Strategic Management 4(10): 17-20
1986
ISSN/ISBN: 0742-1478 PMID: 10280134 Document Number: 278647
Physicians are facing the same competitive pressures as hospitals. As local distributors of health care, physicians need to compete on the basis of quality, price, convenience and access; however, they often do not have the requisite skills. This article details one hospital's strategies for mutually beneficial cooperative marketing.