Problems and prospects of rural TV programming in India
Singh, N.P.
Extension, education and rural development Volume 1 International experience in communication and innovation: 263-271
1981
Document Number: 273584
India has had eight years experience of providing rural educational television. This paper highlights some of the problems of developing local programmes and the prospects of using TV as an effective medium of communication. It focuses attention on the technology of software development of local training programmes and maintenance of television sets in the developing countries. The major factors in making rural television effective in a developing country are quality and training of production personnel, their awareness of farm technology and rural development, and the organizational network of programming.