Perceptions of Central Asia travel conditions: Kyrgyzstan, Kazakhstan, Uzbekistan, and Turkmenistan
Kantarci, K.
Journal of Hospitality and Leisure Marketing 15(2): 55-71
2006
DOI: 10.1300/j150v15n02_04Document Number: 269502
This study examines tour operators' perceptions of travel conditions in Central Asian (CA) countries (Kazakhstan, Kyrgyzstan, Turkmenistan, and Uzbekistan). Survey data were gathered from tour operators and travel agents (n=77) in Turkey. The survey examined travel barriers, decision influencers for potential tourists to visit CA countries, reasons for travel, and suggestions for encouraging and improving tourism. General travel conditions, promotion, and advertisement efforts were also assessed. In addition, the study also examined satisfaction with travel to CA countries as a function of general travel conditions. The study concludes with appropriate management and policy implications for both travel operators and the four Central Asian countries.