Fact sheet: facts versus myths about breakfast cereal pricing and promotion
Anonymous
Agribusiness New York 15(2): 219-221
1999
DOI: 10.1002/(sici)1520-6297(199921)15:2<219::aid-agr6>3.0.co;2-eDocument Number: 265272
This March 8, 1995 Fact Sheet responds to the Report "Consumers in a Box: A Consumer Report on Cereal" by Representatives Gejdenson and Schumer. Breakfast cereal provides consumers real value. Cereal prices have risen less than the food-at-home CPI. The cereal industry is extremely competitive, moreover manufacturers do not set retail prices. Coupons significantly reduce the prices consumers pay, and cereal prices in the US are not as high as in many other countries.