Positioning academic medical centers and teaching hospitals to thrive in the next decade
Morris, D.E.
Health Care Strategic Management 3(6): 18-21
1985
ISSN/ISBN: 0742-1478 PMID: 10271804 Document Number: 262282
Market share for academic medical centers and teaching hospitals will decline over the next five years necessitating new strategies to ensure growth and profitability. These types of institutions are, however, in a strong position to compete and gain market share locally by building a defensible competitive advantage. This article offers three avenues for increasing market share: networking, brand name product differentiation, and business diversification.