Leveraging the power of the media to combat HIV/AIDS
James, M.; Hoff, T.; Davis, J.; Graham, R.
Health Affairs 24(3): 854-857
2005
ISSN/ISBN: 0278-2715 PMID: 15886181 DOI: 10.1377/hlthaff.24.3.854Document Number: 254159
Improving HIV/AIDS prevention efforts, especially those focused on young people, is a key challenge in the fight against the pandemic. Since the mid-1990s the Henry J. Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some of the largest media companies in the world to undertake new initiatives in Russia and India.
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