Franchising from the franchisee's perspective: A review of the multi-unit franchising paradox

Grünhagen, M; Mittelstaedt, R A.

International Journal of Entrepreneurship and Innovation 2(2): 73-80

2001


ISSN/ISBN: 1465-7503
DOI: 10.5367/000000001101298819
Document Number: 217432

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