External environmental analysis: theory and practice
Rontal, R.A.
Health Care Strategic Management 1(2): 16-20
1983
ISSN/ISBN: 0742-1478 PMID: 10264266 Document Number: 207639
The tendency of the hospital industry to plan by default--reacting to environmental change--is gradually evolving toward formal processes for monitoring change. External environmental analysis, a crucial component of strategic planning, is evaluated from a theoretical point of view. The need for developing and implementing systematic processes, their essential elements, and potential benefits are explored. The concept in practice is examined at the design and implementation stages using Sinai Hospital in Detroit, Michigan as an example.