How effective are radio programs in dissemination of health messages to the rural masses?
Sharma, N.; Choudhary, S.N.
Indian Journal of Public Health 51(2): 122-124
2007
ISSN/ISBN: 0019-557X PMID: 18240476 Document Number: 207121
An 18-episode radio program was broadcasted in 2004 by Government of Madhya Pradesh to disseminate health messages to the community. The program was evaluated for its outreach and level of retention of the key messages by the listeners. In the households with radio sets only 49% listened to radio programs regularly. Among them 34% had listened to at least one episode of the program under study. The retention rate of key messages by the program listeners was found to be around 30 per cent only. Barriers to use of radio for mass communication of health messages have been discussed.
Document emailed within 1 workday
Related Documents
Zoomers, E.B.; Kleipenning, J.M.G. 1990: Elites, the rural masses and land in Paraguay. A case study of the subordination of the rural masses to the interests and power of the ruling class Revista Geografica (111): 129-148Strelkov, R.B. 1967: Effect of neurolytic agents on the activity of sulfur containing radio protectors beta mercapto ethylamine radio protect cystamine radio protect beta aminoiso thiuronium bromide hydro bromide radio protect cysteine radio protect atropine radio protect hexonium radio protect methyl diazil radio protect dimedrol radio protect mouse Radiobiologiya 7(6): 939-940
Preidis, G.A.; Shapiro, C.D.; Pierre, I.; Dyer, M.J.; Kozinetz, C.A.; Grimes, R.M. 2010: An effective, low-cost approach to implementing HIV/AIDS education programs in low literacy populations: an example from rural Haiti Journal of Health Care for the Poor and Underserved 21(2): 430-437
2014: Basic health program: state administration of basic health programs; eligibility and enrollment in standard health plans; essential health benefits in standard health plans; performance standards for basic health programs; premium and cost sharing for basic health programs; federal funding process; trust fund and financial integrity. Final rule Federal Register 79(48): 14111-14151
2014: Basic health program: state administration of basic health programs; eligibility and enrollment in standard health plans; essential health benefits in standard health plans; performance standards for basic health programs; premium and cost sharing for basic health programs; federal funding process; trust fund and financial integrity. Final rule Federal Register 79(48): 14111-14151
Douglas, J.M.; Fenton, K.A. 2013: Understanding sexual health and its role in more effective prevention programs Public Health Reports 128 Suppl. 1: 1-4
Mourao Vasconcelos, E. 1987: Redimensionando a educação popular em saúde através do rádio - Redimensionnement de l'éducation populaire en matière de santé par la radio - Health popular education by radio Ccs, Ciencia, Cultura, Saude 9(3): 33-35
Mourao Vasconcelos, E. 1987: Redimensionando a educação popular em saúde através do rádio - Redimensionnement de l'éducation populaire en matière de santé par la radio - Health popular education by radio Ccs, Ciencia, Cultura, Saude 9(3): 33-35
Munro, A.; Allan, J.; Shakeshaft, A.; Snijder, M. 2017: Riding the rural radio wave: The impact of a community-led drug and alcohol radio advertising campaign in a remote Australian Aboriginal community Australian Journal of Rural Health 25(5): 290-297
Broutet, N.; Lehnertz, N.; Mehl, G.; Camacho, A.Virginia.; Bloem, P.; Chandra-Mouli, V.; Ferguson, J.; Dick, B. 2013: Effective health interventions for adolescents that could be integrated with human papillomavirus vaccination programs Journal of Adolescent Health: Official Publication of the Society for Adolescent Medicine 53(1): 6-13
Epps, A.C.; Cureton-Russell, M.T.; Kitzman, H.G. 1993: Effective strategies and programs to increase minority participation in the health professions for the 21st century Journal of the Association for Academic Minority Physicians: the Official Publication of the Association for Academic Minority Physicians 4(4): 116-126
Monterrosa, E.C.; Frongillo, E.A.; González de Cossío, T.; Bonvecchio, A.; Villanueva, M.Angeles.; Thrasher, J.F.; Rivera, J.A. 2013: Scripted messages delivered by nurses and radio changed beliefs, attitudes, intentions, and behaviors regarding infant and young child feeding in Mexico Journal of Nutrition 143(6): 915-922
Orozco, G. 1977: Social communication in rural health programs Boletin de la Oficina Sanitaria Panamericana. Pan American Sanitary Bureau 83(4): 319-329
Houston, V.; Hovorka, A. 2007: HIV/AIDS messages in Malawi and their implications for effective responses African Journal of Aids Research: Ajar 6(3): 205-214
Hoare, K.; Hoare, S.; Rhodes, D.; Erinoso, H.O.; Weaver, L.T. 1999: Effective health education in rural Gambia Journal of tropical pediatrics 45(4): 208-214
Mascareño Sauceda, F.; Martínez Urbina, R. 1977: Needs, use and qualifications of volunteer, auxiliary personnel in rural health programs Boletin de la Oficina Sanitaria Panamericana. Pan American Sanitary Bureau 82(1): 7-13
Mohan, P. 2014: Effective messages in vaccine promotion: a randomised trial: public policy viewpoint Indian Pediatrics 51(6): 492
Al-Khaldi, Y.M.; Al-Sharif, A.I.; Al-Jamal, M.N.; Kisha, A.H. 2002: Difficulties faced when conducting primary health care programs in rural areas Saudi Medical Journal 23(4): 384-387
Fritz, R.; Schaffer, T. 1992: How effective are aids education programs for high risk populations? an evaluation of 4 aids prevention programs in chicago usa Viii International Conference on Aids And The Iii Std World Congress Viii International Conference on Aids And The Iii Std World Congress; Harvard-Amsterdam Conference, Amsterdam, Netherlands, July 19-24, Pagination Varies Viii International Conference on Aids And The Iii Std World Congress: Amsterdam, Netherlands Paper : c335
Fritz, R.; Schaffer, T. 1992: How effective are aids education programs for high risk populations? an evaluation of 4 aids prevention programs in chicago usa Viii International Conference on Aids And The Iii Std World Congress Viii International Conference on Aids And The Iii Std World Congress; Harvard-Amsterdam Conference, Amsterdam, Netherlands, July 19-24, Pagination Varies Viii International Conference on Aids And The Iii Std World Congress: Amsterdam, Netherlands Paper : c335