Using Google to Trend Patient Interest in Botulinum Toxin and Hyaluronic Acid Fillers
Motosko, C.; Zakhem, G.; Ho, R.; Saadeh, P.; Hazen, A.
Journal of Drugs in Dermatology Jdd 17(11): 1245-1246
2018
ISSN/ISBN: 1545-9616 PMID: 30500150 Document Number: 17658
Introduction: Google Search is an important tool for patients researching skin care treatments and finding dermatologists. Data from individual patient's searches are aggregated by Google and yield powerful data sets that can be used to trend population behaviors. This study investigates the correlations between the volume of Google searches and the number of procedures performed annually for both botulinum toxin type A and hyaluronic acid tissue fillers.
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