Communication Concepts for Prevention and Early Intervention in Aesthetic Medicine: Consensus and Literature Review
Gout, U.; Anand, C.V.; Braz, A.; Chao, Y.Yen.Yu.; Fabi, S.Guillen.; Kerscher, M.; Landau, M.; Pavicic, T.; Peng, P.Hsien.Li.; Rzany, B.; Sattler, G.; Tiryaki, T.; Waldorf, H.A.; Besins, T.
Journal of Drugs in Dermatology Jdd 16(9): 859-864
2017
ISSN/ISBN: 1545-9616 PMID: 28915280 Document Number: 17095
Communication concepts relating to prevention and early intervention (P&E) within aesthetic medicine are poorly understood and highly underexplored. However, effective communication is a key criterion for successful outcomes. To introduce the framework for P&E communication strategies within a younger population and explore the barriers that may be encountered. A literature review on P&E communication strategies in aesthetic medicine and related topics of interest was conducted and used to construct a working framework that may be applied in clinical practice. Examination of existing literature revealed a need for a more structured communication framework for P&E encompassing up-to-date evidence-based learning and educational marketing that is tailored to individual needs and target populations. Message framing-the way in which a message is presented-is an important consideration in the dissemination of information to promote changes in health behaviour. A structured consultation is key to optimising patient engagement and ensures a tailored approach to understanding and catering to the specific needs of each patient. This is the first paper to discuss the communication concepts behind P&E within aesthetic medicine and paves the way for further research and focus in this significant field.
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